LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content. Professionally social Brands will soon be able to include a total of ten cards per carousel ad, each containing a customisable message. This lets users swipe right to see more ads. According to LinkedIn, …
The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management Previously, to change a subscription’s price you had to set up an entirely separate category of product, albeit one populated with the same old stuff you had before. The only difference between the categories was the …
Facebook wants users to go “truly interactive”, step away from passive viewing and become more participatory – in videos at least. Engage The social network wants online viewing audiences to participate with live-streamed content, making viewing more meaningful. Facebook recently announced new ways for creators and publishers to create engaging and interactive video, starting with …
In a continuing effort to crack down on advertisers looking to employ mass phone targeting and email targeting, Facebook has explicitly stated permission from consumers is non-negotiable. Watching the ad men To avoid future privacy scandals, Facebook has added new accountability and transparency conditions for businesses using its Custom Audiences tool for phone and email based …
The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app. Peruse, ponder, purchase Instagram users will soon notice that if a post happens to contain an adorable shopping bag icon, you can tap for details and even buy the item being pictured. Louis Vuitton, Aritzia, and Adidas are just a …
Late June has seen Google launch some new AdWords features to improve management and measurement of success for YouTube promos. The sell and the salient facts They say it's ‘a collection of resources to help you tell great stories on YouTube’ What it actually amounts to is a way to automatically generate video iterations, and …
Google reckons they’ve got ‘a collection of resources to help you test creative variations and measure creative impact’ for your YouTube ads. Once you cut through the spin, that means they’re now letting us access a comparative mode and view a new analytics dimension. Contemporary comparatives There’s a new ‘Video Experiments’ mode that compares different creative …
LinkedIn is launching a travel time calculator for time-conscious job seekers. Going the distance According to LinkedIn, 85% of US employees would be willing to take a pay cut if it meant cutting down their commute, which is why the new distance calculator is being called Your Commute. Among salary insights, skills, experience matching, role …
Snapchat working with SeatGeek is bringing the ability to buy event tickets directly through the app. Easy buyin’ Having previously tested e-commerce features since the start of the year, SeatGeek has become their premiere ticket vendor. The first to try out the new feature was the Los Angeles Football Club, posting a Snapchat Story along …
We previously looked at the validity of the press coverage of Meeker’s Internet Trends 2018 report. But Dropbox has found the pivotal part of the report: the bit that says their enterprise users are getting super good fringe benefits. She said, they said Dropbox eagerly repeats Meeker’s observation that IT support time in Dropbox-using business …