YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. The crackdown comes after YouTube introduced new ad formats to the platform, such as unskippable 30-second ads on its TV app and longer but less frequent ad breaks. Revenue boost – one way or the other The …
Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what …
Google Maps Goes “Photo-First” In Business Listing Boost Read More »
LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. Abhishek Shrivastava,Vice President of Product, LinkedIn “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimisations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.” …
As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian …
X (Twitter) Joins Google Ad Manager To Boost Ad Performance Read More »
Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has quickly become a format advertisers can’t afford to ignore, with 200 billion plays per day across Facebook and …
Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flow. Made for visual touchpoints Demand Gen was introduced in June 2023 to help advertisers …
Google Demand Gen Campaigns Finally Roll Out Globally Read More »
LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, …
LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles Read More »
CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched CapCut for Business. As of August 2023, it had …
TikTok parent company takes on Canva with CapCut for Business Read More »
Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool …
Meta expands broadcast channels beyond Instagram to Facebook and Messenger Read More »
Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for …
Meta Announces New Generative AI Tools For All Businesses Read More »