They say good things come to those who wait. Well, it's been a long time coming but Instagram ads are finally being rolled out globally. Open for business Instagram announced the news in a blog post. "Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses […]
Instagram Ads finally open to all brands Read More »
At the end of July, Google relaunched Dynamic Search Ads, or what we call Zero Keyword Search Ads. Instead of supplying Google with a list of keywords you would like to show ads on (ie. the searcher’s query), you ask Google to scan your website and show ads based on your existing content. Next steps Extrapolating
Approaching Zero Management AdWords Read More »
A few months ago Facebook re-embraced the GIF and allowed users to add them to their Pages. Now Facebook is trialling the feature with brand posts. GIF-erent approach A select groups of brands including Coca-Cola, BuzzFeed and Wendy’s are now able to share GIFs in posts and paid “Boosted” posts. At the time of writing
Look out! Brands can now post GIFs on Facebook Read More »
LinkedIn has just released the modestly titled Big Rock Power Chords, a content strategy guide aimed at helping marketers master killer content. Rock 'n' roll LinkedIn announced the news in a blog post. "We’ve compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content
LinkedIn’s new Content Strategy Guide Rocks Read More »
If you're juggling stocks and want to keep across market trends on-the-go, now Robinhood can virtually leap to the rescue. Stock broker Robinhood's premise is simple. It's a stock-trading app that charges zero fees. The app also gives you market data in real-time, and lets you schedule notifications for events such as earnings and dividends. All data
SMK’s app of the week: Robinhood Read More »
If you love taking photos but feel constrained by Instagram's square format, you can now give your creativity full flight. Instagram finally supports portrait and landscape photos. Thinking outside the square Instagram announced the news in a blog post. "Square format has been and always will be part of who we are. "That said, the
Breaking out of the box: Instagram now supports landscape and portrait pics Read More »
While Facebook has finally taken to video with aplomb, Vine's been doing it longer, and shorter, than most. Here's the latest stats from the six-second looping video platform. Vineyard Vine was launched back in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. It allowed users to create and share looping videos up to
Number Crunch: Vine 2015 Read More »
Who says digital giants can't play nice? Google and Twitter have just got a little cosier: now tweets are discoverable in Search. #Search Google announced the news, appropriately enough, in a tweet. It means that users can now search for, and view, tweets and hashtags directly from Google on desktop. For example, if you were
Google teams up with Twitter for Search Read More »
Social media can be described as the ultimate digital see-saw: what goes up must eventually come down. After a dream ascent to the top, it looks like Instagram might be falling back to earth. Or levelling off at least. Instant karma A recent report from Locowise that looked at 2500 accounts reveals that engagement on
Is Instagram engagement stalling? Read More »
Another day, another hot new social network. It can be hard keeping up with the Snapchats and Meerkats of the world, let along creating and scheduling content across multiple platforms. Thankfully easing the headache for the savvy digital marketer are a range of scheduling services. Here are three of our favourites. 1. Hootsuite Hootsuite is
Three Social Scheduling Services Read More »