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SMK Editor

The Rise (and Rise) of the Micro-Influencer

Brands have long used celebrities to promote their wares, usually for a hefty price tag (depending on the notoriety of the celebrity in question). Seeking more bang for their influencer buck, brands are increasingly turning to a reasonably new breed – micro-influencers.  These are usually everyday people who have a sizeable follower base (generally less

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Can you guess the World’s Most Valuable Brands?

Apple, Google, and Amazon have been named the most profitable companies in the world, and it’s a first. Seasons change For the first time, Facebook is not among the top valued global brands, which could spell a new climate for social digital media. Interbrand's Best Global Brand report reveals Apple’s dominance at $214 billion, the first ever

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