You can now get better metrics in the Play Console about how your Android apps get new users. New to see Play Console reports now separate ‘organic traffic’ in to segments that discovered the app through exploration (on the homepage, in category lists or in ‘related apps’ lists) and those who found it via search. […]
New Play Metrics explain Apps’ Organic Acquisitions Read More »
In the ongoing drive to correct their reputation following the fake news scandals of 2016, Facebook is making advertising more transparent to prevent abuse. True news Facebook’s making it easier for journalists and researchers to analyse political and national ads with the introduction of the Ad Archive API. The new API provides campaign start and
Ad Archive API arrives at Facebook Read More »
Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation. Getting communal The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections. The Instagram
Instagram goes back to School Read More »
YouTube is giving the gift of new tools to collect charitable donations. The new suite of charity-minded features has been branded ‘YouTube Giving’. As unveiled, it is set to include four tools—one of which is already in full swing for US charities, with the other three in beta release. Super Chat for Good YouTube launched
Get Giving on YouTube Read More »
With 2 billion users and a world of alleged fake news out there, it can be hard finding common ground these days on social. Well, Facebook is aiming to remedy that with its latest warm and fuzzy feature: Things in Common. The Common Touch As reported by CNET, 'Things in Common' is a new label
Facebook tests waters with ‘Things in Common’ Read More »
LinkedIn is introducing new changes to “LinkedIn Jobs” in order to aid job-seekers in discovering the best career path by adding new job search features. Job jumping A new search experience has arrived in the form of remote jobs searches and updates to LinkedIn Salary search. It all begins with a redesign of the entire search
LinkedIn brings innovation to Jobs Search Read More »
Do you watch hours upon hours of YouTube content and channels? If so, the world’s most trafficked website can track how much time spent watching videos. Do YouTube less In a recent official YouTube post labeled Tools to Take Charge of Your Digital Wellbeing, the platform focused on “time watched.” According to YouTube, “[the] goal is
YouTube shares your Lifetime Viewing Hours Read More »
Want to freshen up your IG feed but not sure where to start? Instagram may soon have an answer (or at least advice) for you. Look at this Yes, Instagram is playing around with another recommendations feature. This one works, unsurprisingly, by crunching the data on the users you follow and content you like to
‘Instagram Recommends’ could be Coming Soon Read More »
In the latest chapter of the social tug-of-wars, it looks like Facebook is struggling to remain relevant against its young rival Snapchat. Facebook becomes grandpa Though Facebook undoubtedly remains popular amongst users, the lucrative 18 – 24 year old demographic are more interested in Snapchat. By the end of the year, Snapchat is poised to
Facebook losing tug of war with Snapchat Read More »
Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and diversity of ad copy versions are also significant in Google’s evaluations of Ad Strength. So,
Google’s Dishes Dirt for Top Ad Tips Read More »