As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read on for the key takeaways. Surprise surprise, Online First Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016. Conversely, traditional retail […]
Facebook Study: Insights into Retail Read More »
While 2017 might have been a rollercoaster for Twitter, you have to hand it to the platform. Twitter is still forging ahead with innovative features and shows no signs of tiring. Over the holidays you may have noticed a new addition to your viewing line up: Twitter TV. Square Eyes PopBuzz Presents is the name
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While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence
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Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets. Music to your ears? YouTube pages for artists will now feature upcoming tour dates, including nearby shows. Importantly, punters will be able to purchase concert tickets by clicking on the new "Ticket’s" button on the YouTube page. This will
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While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18%
Stat Attack: More users getting their News from Social Read More »
Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to help users and brands increase engagement when live streaming, by reaching
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New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands
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Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, Facebook’s Campaign Optimisation tool will let advertisers allocate a single campaign budget, and determine the best way their pennies can be spent across ad sets
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Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads. Now Pinterest Lens can offer you fashion tips. Pining to Pin The feature, called Lens Your Look, works by letting you add photos of clothes to text searches. For example, you’re looking for something to go with
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Google’s global cloud database, Cloud Spanner, got a few updates recently that promise to make the service more reliable, and even bigger. Spanner in the Works Cloud Spanner now has multi-region support, which means databases are closer to clients in different regions. Previously, all of Cloud Spanner’s data was hosted in one area. Besides a speed
Martech Mashup: Google Cloud Spanner Read More »