Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few […]
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »
Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protection, and increased visibility and reach. It is available for direct purchase from $11.99 (USD) per month on
Meta’s Paid Verification Gets Underway Read More »
Following the launch of Instagram’s new broadcast channel, Instagram DMs are about to get juicier than ever. Instagram’s new broadcast channel will offer brands and marketers a direct line to their followers via a “one-to-many” messaging tool. And the best part about it? Nobody can spam you back! With messaging an increasing focus for Meta,
Instagram’s New Broadcast Channels Offer Engagement Boost Read More »
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta’s latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves demonstrate how hard it’s been to make live stream
Instagram Kills Live Shopping In March Read More »
There’s no denying that automated content producers like ChatGPT have caused some concern among content writers and marketers. Not least regarding its suitability for website copywriting and search engine optimisation (SEO) purposes. And now Google has said that using AI for the copy on your site won’t necessarily mean a downgrade in your SEO ratings,
Google Greenlights AI-Generated Content For Search Read More »
LinkedIn’s Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers improve their outreach, especially since LinkedIn announced five new content marketing updates. Stay with
LinkedIn Expands Newsletter Offering In New Content Marketing Boost Read More »
Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and to make sure that you don’t
Google Wants Businesses Moving to GA4 From March Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsroom “(It) is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion
Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more Read More »
Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forward, Meta will remove the option for targeting ads
Meta Further Expands Teen Ad Restrictions For Brands Read More »