Facebook is doubling down on its commitment to video as it sets sights on the YouTube train. More ads, more revenue The big push into original programing brings with it new earnings potential, as Facebook offers brands more control over when ads are shown. Facebook’s new video ad options are a response to marketer requests […]
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As users reach for their mobile during advertisements, advertisers are wising up and looking at new ways to capitalise. Don’t change that dial (or device) With the expensive nature of TV ads, marketers are getting restless over the degrading impact of their TV spots, so Facebook looked at countries across the globe to understand TV
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Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is. I see you In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile. What is a “shadow profile?”
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Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups. Another crack at geotracking Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city. In the “quest to cure
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Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories,
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In an effort to fire up flagging enthusiasm among users, Facebook is giving us the gift of music. Out of tune? Three new musical features will soon be available to jazz up your Facey profile: Music on Facebook Stories, Lip Sync Live expanded, and the ability to add songs to your profile. As the name
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It was only a matter of time, really. Yes, Facebook's building its very own set of AR Glasses. Virtual News Feed The news broke at Tech Crunch's recent AR/VR event in Los Angeles, where Facebook's Head of Augmented Reality, Ficus Kirkpatrick, confirmed the platform was building its own hardware. The move makes sense for Facebook,
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Continuing its push into more intimate virtual spaces, Facebook is nearing their next run of hardware products. Behold, a new quest Yes, Facebook has announced the the Oculus Quest Virtual Reality, which will now include a pair of wireless controllers as well. Mark Zuckerberg’s hope was to have 1 billion users engaging through Facebook’s virtual spaces when
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After several months of testing, Facebook is updating the way publishers show breaking news. Read all about it Posts featuring the Breaking News tab are now available to publishers in Australia, France, Germany, Mexico, Spain, and the UK. These stories will be tagged as "breaking news" in CrowdTangle, and presumably be prioritised over regular content.
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In a long awaited update, Facebook Pages can now interact with communities on Facebook Groups. Set for new settings! Within Facebook Group settings is a new option for admins to “allow Pages to request to join as group members.” Previously, only individual accounts could associate with Groups. According to Facebook, “We previously launched the ability
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