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Facebook Advertisers able to target Shadow Profiles

Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is. I see you In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile. What is a “shadow profile?” …

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Snapchat-style map coming to Facebook

Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups. Another crack at geotracking Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city. In the “quest to cure …

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Facebook’s Selling Ads in Stories

Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories, …

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Facebook unveils Next Gen VR headset

Continuing its push into more intimate virtual spaces, Facebook is nearing their next run of hardware products. Behold, a new quest Yes, Facebook has announced the the Oculus Quest Virtual Reality, which will now include a pair of wireless controllers as well. Mark Zuckerberg’s hope was to have 1 billion users engaging through Facebook’s virtual spaces when …

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Facebook’s Three New Features

Facebook is rolling out a trifecta of new features for video streaming, fact finding, and community building. The big three The new additions are Premiers, Polls, and Top Fans. Users will soon have access to Premieres within Pages which provides creators and publishers with pre-recorded and live formats to help better stimulate online conversation and streaming. …

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10 Tips to get more from your Facebook Lead Gen Campaign

Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers. Here are 10 tips that will help you launch a successful Lead Generation campaign: 1. Identify your Goals Before planning creative & copy, …

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