By far one of the biggest frustrations in running both AdWords and Facebook ads are the differences in how they measure results. Comparing data between the two is like comparing apples and oranges – at least if you use their default settings. Is there a way to compare the two on an apples and apples …
As the migration from Facebook’s flagship app continues, users are finding new homes on the social network's many other products. Silly human, you can not flee Following Facebook’s less than stellar numbers for Q2, the platform has released stats that indicate users are migrating to Instagram, WhatsApp, and Messenger. Mark Zuckerberg says that of the 2.5 …
Facebook’s Watch Party is expanding its offerings to foster conversation, reactions, and a bit of community viewing. Come together (online) Watch Party is now being offered to all groups, as well as individual friends with Watch Parties specifically for Pages. The focus of Watch Party isn’t just for watching movies, the service lends itself to …
Alphabet shares a lot of similarities with Facebook, but it's in the profits and diversity that the former is beginning to really stand out. Trouble for Zuck Google’s parent company Alphabet has reported strong earnings and firm growth in its core businesses, giving investors and bankers more faith in the juggernaut company. Facebook’s record low earnings …
Facebook is partnering with millions of small businesses across the US to fine-tune marketing campaigns focused on local impact and participation. Going big by going smaller The social network juggernaut is launching an integrated advertising strategy tailored for SMBs to help them thrive locally and beyond. The name of this new feature: “Keep It Local.” …
Very soon, Facebook users could be able to select their favourite expired photos and videos, lump them all into one mighty section and call it their Stories Highlights. Best of Sound familiar? Not too long ago Instagram Stories Highlights was added to the Facebook Inc. owned app and, as we have seen time and again, what's …
Facebook has penned a £200 million deal to start broadcasting live events with its first foray into televised sports. GOOOOOAL Facebook has kept it no secret that they intend to get into broadcasting in a big way, hiring Eurosport CEO Peter Hutton for negotiating worldwide live sport streams. During the 2019-2020 season, Facebook nabbed live broadcast …
Facebook is looking at its biggest original program yet, as it gears forr a 13-episode Christiano Ronaldo docuseries. Ronaldo TV The program is being produced by Matador Content and Religion of Sports, founded by Tom Brady, Michael Strahan, and Gotham Chopra’s production company Dirty Robber. The budget is a healthy US$10 million. The entire package is …
Facebook is honing in on developing an AI able to give users verbal directions – without the use of GPS. Robo walking buddy A team made up of University of Montreal researchers and the Facebook Artificial Intelligence Research boffins have created a neural network capable of giving users plain language directions in real-time. The neural …
Now users can save their cherished Stories for all time thanks to the wide success of their video and photo linking medium. Re-use and recycle Facebook has rolled out an archive option for Facebook Stories, just like Instagram’s. To have a squiz launch of last year, user will notice a new indicator appearing above the …