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Facebook reveals Enforcement Numbers

For the first time in its history, Facebook has published the numbers on guideline violations and content removals. Faces and numbers Vice President of Data Analytics, Alex Shultz, has presented a Hard Questions post along side Facebook’s guide to Understanding the Community Standards Enforcement Report. The recent report covers efforts occurring between October 2017 to […]

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Facebook Stories prepares for the Ads

Following the milestone of Facebook Stories reaching 150 million daily viewers, the feature is about to do the same as Instagram and Snapchat and focus on Stories adverts. Daily active users With the continued increase in story driven social engagement and sharing, Facebook Stories plans to commence ad testing in the US, Mexico, and Brazil.

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Bitmoji-style comes to Facebook

Facebook is introducing cartoonish avatars that users can create and customise, a popular feature across many platforms. Cartoon You The new feature was recently spotted within the code of Facebook’s latest Android app, allowing users to send avatar-inspired stickers via comments and messages. The avatar system has yet to begin testingm but Facebook invested heavily

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Guest Post: What Happened to Video on Facebook?

We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes.    We reckon it's chock full of valuable, actionable takeaways for local marketers. You can read the original article here. Below you'll find Nick's article republished in full,

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Facebook gets personal with Ad Targeting

Facebook is once more in rhetorical hot water as watchdog’s learn the platform can target users by very intimate information. Oh Facebook Despite religion, sexuality and political beliefs being classified as sensitive information under the new data protection law, Facebook is arguing it’s only targeting users by “interests.” A Guardian investigation in partnership with the

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