Facebook is doubling down on in its marketing strengths and leaked screenshot’s of promotional materials reveal a brand new tool for marketers. Natural allies The new search engine works by allowing advertisers to seek out influencers for specific demographics using specialised targeting options. These options include gender, interests, education, relationship status, life events, home ownership, and […]

For the first time in its history, Facebook has published the numbers on guideline violations and content removals. Faces and numbers Vice President of Data Analytics, Alex Shultz, has presented a Hard Questions post along side Facebook’s guide to Understanding the Community Standards Enforcement Report. The recent report covers efforts occurring between October 2017 to

Reports that Facebook is considering its very own form of cryptocurrency could reignite the digital bitcoin boom. Got any digital change? The word is in the wind that Facebook may be looking to facilitate payments across its platforms and services with its very own monetary system. The new endeavour is to be headed by David

Facebook has created a comprehensive list of the best ways to drum up capital through video engagement and the best ways to keep an audience. Effective video content Publishers and creators can now better focus their priorities to foster stronger interactions between their viewers and create and maintain loyal fanbase. Top of the list, get

We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes.    We reckon it's chock full of valuable, actionable takeaways for local marketers. You can read the original article here. Below you'll find Nick's article republished in full,

Facebook is once more in rhetorical hot water as watchdog’s learn the platform can target users by very intimate information. Oh Facebook Despite religion, sexuality and political beliefs being classified as sensitive information under the new data protection law, Facebook is arguing it’s only targeting users by “interests.” A Guardian investigation in partnership with the

Facebook is rolling out a host of new features for publishers to make the most of their Facebook Live content. Facebook Live: Tips Going Live continues to remain a popular means to generate buzz around a brand, which is why Live content has increased 1.5X since 2017. Now Facebook is sharing its latest improvements. At

Facebook wants in on the e-market rush and make it easier to browse and purchase products through their official app. Facebook shopping In their latest endeavour to drive user product discovery and increase sales, the social media network is pushing Facebook Collection and its trappings to give advertisers and edge. To create a “canvas” to