[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook

Facebook Stories prepares for the Ads

Following the milestone of Facebook Stories reaching 150 million daily viewers, the feature is about to do the same as Instagram and Snapchat and focus on Stories adverts. Daily active users With the continued increase in story driven social engagement and sharing, Facebook Stories plans to commence ad testing in the US, Mexico, and Brazil. […]

Facebook Stories prepares for the Ads Read More »

Bitmoji-style comes to Facebook

Facebook is introducing cartoonish avatars that users can create and customise, a popular feature across many platforms. Cartoon You The new feature was recently spotted within the code of Facebook’s latest Android app, allowing users to send avatar-inspired stickers via comments and messages. The avatar system has yet to begin testingm but Facebook invested heavily

Bitmoji-style comes to Facebook Read More »

Guest Post: What Happened to Video on Facebook?

We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes.    We reckon it's chock full of valuable, actionable takeaways for local marketers. You can read the original article here. Below you'll find Nick's article republished in full,

Guest Post: What Happened to Video on Facebook? Read More »

Facebook gets personal with Ad Targeting

Facebook is once more in rhetorical hot water as watchdog’s learn the platform can target users by very intimate information. Oh Facebook Despite religion, sexuality and political beliefs being classified as sensitive information under the new data protection law, Facebook is arguing it’s only targeting users by “interests.” A Guardian investigation in partnership with the

Facebook gets personal with Ad Targeting Read More »

Facebook weathers Legal Liabilities through GDPR

As scrutiny against Facebook continues to build in the shadow of the European Union’s data protection framework, the company’s legal abilities may be on the decline. The storm continues Facebook USA will be taking over data processing for international users instead of Facebook Ireland, in the wake of the European Union’s latest sanctions to update

Facebook weathers Legal Liabilities through GDPR Read More »