Video is virtually hard currency on Facebook, but its broad reach means creators and brands can't always track where their videos end up. To help keep your video ducks in a row, Facebook has launched Rights Manager. Know your Rights Rights Manager is a collection of admin and workflow tools designed to help you manage […]
Facebook’s new tools for enforcing Video Copyright Read More »
Online Circle Digital has just launched the latest version of our ongoing Facebook Performance Reports for Q1 2017. We have analysed over 2600 Australian Facebook brands from January 1st to March 31st 2017, to rank the largest and most-engaged Facebook Pages in the country. The analysis was conducted by the Online Circle Digital data and
Facebook Performance Report Q1 2017 Read More »
Facebook has slowly but steadily been moving into the Augmented and Virtual Reality space. Now that commitment has increased with the launch of the Camera Effects platform. Virtual Likes Facebook made the announcement as the recent F8 developer conference. The platform will let third-party developers create augmented reality filters that can be viewed through the Facebook
Facebook launches Camera Lens Platform Read More »
Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform. Money spinners There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram. This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million
Facebook hits 5 million Advertisers Read More »
Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. Mobile mojo The Facebook Marketing Science and Creative Shop teams joined forces to better understand the impact of mobile on viewing habits. Over two years they analysed more than 2000 ads
Facebook: Why Creativity matters on Mobile Read More »
Facebook has updated and expanded its video metrics for Page Insights. Here's what you need to know. Minute by minute The first update lets marketers see the aggregate minutes viewed, across all videos on a Page. This includes aggregates for three-second video views. Previously, minutes viewed only covered individual videos. Digestible data It’s now easier
Facebook updates Video Metrics for Marketers Read More »
In a somewhat dry yet important update, Facebook has updated its Insights Dashboard. Measure this The refreshed dashboard sports a sleeker interface showing in-depth metrics at a glance, while also providing tips on interpreting the data. You can view trends on your ad set's impressions, amount spent, results, and cost-per-results. Auctioneers Facebook's new auction metrics
Facebook overhauls Insights for Brands Read More »
Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts. Is Group, Is Good Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page. For example, clicking the Groups link on HBO’s
Facebook lets Brands connect with Groups Read More »
We've all heard the term "Live in the moment". Now it seems Facebookers are taking the notion to heart. To wit: one in five videos on Facebook are now Live. We're doing it Live The figure comes courtesy of Facebook's head of video, Fidji Simo. Simo also revealed in a Facebook post that Live broadcasting
One fifth of all Facebook videos now Live Read More »
Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used
Facebook adds Call-to-Action Units for Instant Articles Read More »