Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts. Is Group, Is Good Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page. For example, clicking the Groups link on HBO’s […]

We've all heard the term "Live in the moment". Now it seems Facebookers are taking the notion to heart. To wit: one in five videos on Facebook are now Live. We're doing it Live The figure comes courtesy of Facebook's head of video, Fidji Simo. Simo also revealed in a Facebook post that Live broadcasting

Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used

Facebook is testing a second, alternative News Feed for mobile users. Multiple sources Select Facebook users have reported seeing a rocket ship icon on their iOS or Android devices, which leads to a second News Feed. This feed looks and feels just like the regular one, except the content comes from Pages and profiles you

Video on Facebook is taken for granted these days, but a new study shows just how persuasive the medium has become on the social network. Look at this A study from Quintly looked at 167,000 Facebook profiles and 6 million posts from July to December 2016. Quintly found 90% of Pages use Facebook native videos

Facebook has announced the imminent release of smoothly integrating animated GIFs into posts as well as messenger conversations. Add a bit of animation to your discussions Users will soon be able to utilise third party services, such as Tenor and Giphy, to post GIFs as comments on Facebook. Facebook Messenger has allowed for keyboard functions

Here’s a good news story for marketers: Facebook has opened up the firehose on branded content. But there are strings attached. Page turner? Until now, only verified Pages and Profiles could share branded content on Facebook. Now any Page can apply for access to the branded content tool by clicking this link. Facebook is also

Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our

Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets marketers experiment with different elements of campaigns across devices and browsers. You can also run tests on most campaign objectives, including conversion, lead generation, and mobile app installs. Facebook says Split Testing lets marketers