Australians and New Zealanders are the guinea pigs in Facebook's latest trial, as the company tests ads in its Groups product. Baby steps With the News Feed expected to reach its maximum ad load midway through 2017, Groups are a potential gold mine for Facebook. There are hundreds of million groups on Facebook, and individual […]

It worked for Messenger, why not for Events? So might be the wisdom behind Facebook's latest spin-off – the Events from Facebook app. Even stevens Events keeps you up-to-speed on events your Facebook friends are interested in, events from Pages you like, and updates from events you're already connected to. You can also browse event recommendation

Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked on TV. Utilising data The majority of Facebook's ad revenue comes from mobile –

It turns out there might be too much of a good thing – at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released Messenger Lite, a paired-back version of Messenger for Android. On Message Messenger Lite retains the core features of its parent app, including the ability

Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from Facebook and Instagram, matched against a survey of 2400 people aged 18 – 64 who had booked a business or pleasure journey in the past three months. It turns out

The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect

Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content. Best offer? To access Marketplace, tap on the shop icon at the bottom of the Facebook app. Marketplace will display items for sale near you. You can also search for based on category, price, and location. There’s also

Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the platform’s enterprise product, similar to Salesforce Chatter and Microsoft’s Yammer. Subscribers can sign up for a “Work Feed”, which features posts from colleagues around