Without engagement content won’t spread but without content, there is nothing to spread. This is our motto. When it comes to Facebook posts we are always looking at ways to maximise the engagement. How can we get more likes, more comments, more shares on this? Ask around Asking people to like works, asking a question […]
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While Facebook owns many profitable properties, they don't always play together that well. This might be about to change with the announcement of a unified inbox. Stay on Message Facebook Pages, Instagram, and Messenger now share a common inbox, via the Pages Manager mobile app. The tabbed interface shows all your social stuff in one place, including
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Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app. Family fun Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users taking turns to set scores or play against a friend. Facebook is now set to open Messenger up to third-party developers, though
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Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos. Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog
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First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates. A Facebook spokesperson told Reuters the move was
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Facebook's ambitions for the small (connected) screen continue apace – with new trials for ads on Apple TV and Roku. TV time Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV. This is essentially an extension of the role Facebook Audience Network plays for web
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Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
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The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and growing) army of omni-channel shoppers. M-Commerce Facebook IQ commissioned GfK to conduct a study of more than 2400 "omni-channel shoppers" – users who research and purchase online using a variety of channels. The
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In news that will surprise few, Facebook has reported that it's gotten bigger, and much richer. Cash cow Facebook's Q3 Earnings Report shows the company raked in US$7.01 billion in revenue. This blew away analyst expectations of US$6.92 billion, who predicted Facebook was reaching saturation points with ads. It appears this is not so. Join
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The next step in Facebook's video revolution is filters. They'll be live – and smart. Make art Already growing, the world's biggest social network expects video to make up 70% of all internet traffic in the coming years. WIth that the company used a Wall Street Journal event to show off what chief product
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