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Facebook calls in big guns to boost metrics

Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Oracle Data Cloud to beef up its measuring chops. These third-parties will give more accurate results for marketers, rather than the broader […]

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Facebook says dream big, small businesses

Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. Foreign friends Lookalike Audiences already allowed Page Managers to find more users within their home country, but

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Facebook warns advertisers: speed up or be left behind

Size might not matter, but speed does. At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mobile sites when delivering ads. Ad Age reports that if these websites load too slowly Facebook could

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