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Why Instagram’s algorithm change is good news

As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications

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Instagram & Facebook get interactive video ads

Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely

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Report: Kids now prefer Snapchat to Facebook and Instagram

Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 –

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How a tiny Instagram tweak led to wins for users and brands

While their work is vital in keeping us Liking and tweeting, software engineers don’t often make headlines in social. Bucking that trend is a recent post from Instagram, explaining how a tweak from their tech heads led to a better experience for the rest of us. Smooth sailing Until recently Instagram would send up to 20 comments

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