All good things must end – something lots of users experienced on June 1 when Instagram pulled up the drawbridge and pulled integration with third party apps. Party’s over The move hasn’t exactly come out of the blue. If anything it’s significant that Facebook-owned Instagram has tolerated others in its increasingly bountiful backyard for so […]
Instagram pulls up the drawbridge Read More »
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prominent channel will be Videos You Might Like, which uses an algorithm to present a personalised collection
Instagram buys up big on video Read More »
Online Circle Digital has just released the Instagram Report – Australia Q1 2016. Through the analysis of 21 different industries and over 550 Australian brand and social media influencer accounts, the report ranks the largest and most engage Instagram accounts in Australia, utilising data from January 1 to March 31 2016. SMK readers can download the report
Instagram Report Q1 2016 Read More »
As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications
Why Instagram’s algorithm change is good news Read More »
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely
Instagram & Facebook get interactive video ads Read More »
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram. All about the $$$ ShopStyle
ShopStyle launches new Instagram widget Read More »
Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 –
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a blog post. "In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video
Video views coming to Instagram Read More »
While their work is vital in keeping us Liking and tweeting, software engineers don’t often make headlines in social. Bucking that trend is a recent post from Instagram, explaining how a tweak from their tech heads led to a better experience for the rest of us. Smooth sailing Until recently Instagram would send up to 20 comments
How a tiny Instagram tweak led to wins for users and brands Read More »
Let’s face it. Everyone loves using Instagram. It’s easy to use, makes our photos look great, and retains a defiantly un-tweaked timeline where interesting content, not ads, still dominate. However, the functionality of the photo and video sharing platform remains relatively low-fi. So today we’re looking at three tools that will help you get more
Three tools to up your Instagram Game Read More »