As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications […]
Why Instagram’s algorithm change is good news Read More »
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely
Instagram & Facebook get interactive video ads Read More »
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram. All about the $$$ ShopStyle
ShopStyle launches new Instagram widget Read More »
Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 –
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a blog post. "In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video
Video views coming to Instagram Read More »
While their work is vital in keeping us Liking and tweeting, software engineers don’t often make headlines in social. Bucking that trend is a recent post from Instagram, explaining how a tweak from their tech heads led to a better experience for the rest of us. Smooth sailing Until recently Instagram would send up to 20 comments
How a tiny Instagram tweak led to wins for users and brands Read More »
Let’s face it. Everyone loves using Instagram. It’s easy to use, makes our photos look great, and retains a defiantly un-tweaked timeline where interesting content, not ads, still dominate. However, the functionality of the photo and video sharing platform remains relatively low-fi. So today we’re looking at three tools that will help you get more
Three tools to up your Instagram Game Read More »
Much like people, social media networks have to mature at some point. Some do so gracefully, while others never really grow out of a certain phase. This week Instagram did a bit of growing up with the announcement of two-factor authentication. Image bank Users will soon be able to verify their phone number with their
Instagram gets serious about security Read More »
Instagram is trialling a new search feature that gives you more info about other users and accounts. Searching for answers? Certain users can now access a refreshed search page on the Instagram app that closely resembles Facebook's search layout. The rehashed search features users with large followers, and whether they have a verified account. You
Instagram Search gets more like Facebook Read More »
Instagram continues to be an anomaly in the world of social networks. Its star continues to shine brightly as user numbers explode, while brands can still reach users without shelling out big bucks like they must on Facebook. But as Instagram continues to monetise, how will everyone's favourite platform continue to strike the right balance
Number Crunch: Instagram Read More »