LinkedIn has just released the modestly titled Big Rock Power Chords, a content strategy guide aimed at helping marketers master killer content. Rock 'n' roll LinkedIn announced the news in a blog post. "We’ve compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content […]

While Facebook and Twitter continue to duke it out, LinkedIn continues to quietly go about its business of being the place where professionals come to connect. So as we approach the three-quarter mark of the year, here's how things stand at the most sensible of social networks. Big base LinkedIn now has 350 million users,

Facebook is reportedly toying with the idea of LinkedIn-style profile tags. Tag team According to The Verge, the new feature allows users to tag their own Facebook profile, while tags can also be added by friends. However these must be approved before going public. "Created by a small team as part of a Facebook hackathon,

LinkedIn may never be the most fashionable platform, but it remains the place where professionals come to network. With over 4 million Australians now on LinkedIn, it's also an increasingly viable outlet for your marketing efforts. Here are three ways to get more out of the social network for professionals. 1. Ask LinkedIn Marketing Solutions

While Facebook and Twitter posted patchy earnings for the first quarter of 2015, LinkedIn has come out all guns blazing. A lot to Link LinkedIn has netted sales of US$638 million for Q1 2015, marking a year-on-year rise of 35%. The platform's non-GAAP earnings per share is US$0.57. Market leader The figures beat analyst expectations, continuing

LinkedIn has just rolled out a long awaited (some might say long overdue) update: post analytics. Metrics master LinkedIn announced the news in a blog post. “Analytics for publishing on LinkedIn provides insights into who’s reading and engaging with your posts. “With this knowledge, you’ll be able to evaluate whether you’re reaching the right audience,

LinkedIn is the place for professionals to connect, chat and occasionally schmooze online. However with over 300 million users, are you reaching out to the right people? To help you on the way we've profiled three LinkedIn Groups every digital marketer should consider joining. 1. Digital Marketing With over 670,000 members, Digital Marketing is now

As we move towards the end of summer, there's still plenty of time to do a bit of social spring cleaning. Today we’re looking at three ways to improve your profile on LinkedIn in 2015. 1. Complete your profile It sounds like a no-brainer, but it’s surprising how many LinkedIn profiles remain incomplete, potentially missing

LinkedIn has started 2015 in flying form, having just revealed record revenues for the past quarter. A lot to link LinkedIn's fourth quarter earnings for 2013 reached US$643 million, marking a massive 44 per cent rise in year-on-year revenue. The takings surpassed analysts' predictions of US$617 million and saw the platform's share price rise 8%.

LinkedIn updates Professional Certifications for power users.