LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are centred, while the Message button more prominent.  Notifications get their own tab, and search for keywords […]

LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform. Tape measure Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most. These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored

LinkedIn has just released Content Search, a new way to discover the wisdom of others on its mobile app. Truth seekers LinkedIn mobile users are now able to search for a variety of topics and articles that have been either published on LinkedIn by third-parties, or shared by other users. For example, if you're interested

LinkedIn has just launched Top Attractors, a list that ranks the most sought-after companies for professionals around the globe. Numero Uno Based on the actions and preferences of LinkedIn's 433 million global users, it's probably no surprise that tech companies top the list. Coming in at number one is Google – no word on whether

Since LinkedIn was snapped up by Microsoft back in June, things have been a little quiet over at the social network for professionals. Presumably there were many documents to be signed and champagne to be swilled. Now the dust has settled, LinkedIn has rolled out its biggest update since the acquisition: Influencer videos. Under the

If Elton John's Rocket Man said "it's gonna be a long, long time," it appears LinkedIn didn't want to listen. The professional social network has created an iOS caching service called Rocket Data, promising a more efficient system for managing app data. All this science The company built Rocket Data after finding Apple's existing Core

Between Bieber and Snapchat, Millennials sometimes get a bad wrap from crusty old Gen X and Y. However a new study from LinkedIn shows the millennials are doing just fine in the workplace, despite the desperate pleas of parents around the globe. Millennial makers The team at LinkedIn Marketing Solutions researched the millions of millennials

A new report has shed light into how Australian consumers and businesses are using social at the halfway mark of 2016. Read on for the key takeaways. Face time The Sensis Social Media Report 2016 surveyed 1100 Australian businesses and 800 Australian consumers. Unsurprisingly Facebook is still king, and used by 95% of respondents.  The average