[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn

LinkedIn takes a tumble

LinkedIn has started 2016 in less than stellar fashion. Despite punching above expectations on income and revenue, LinkedIn stock still tumbled 40% following its fourth quarter earnings report. Missing Link The fall, which reportedly wiped US$10 billion from LinkedIn's coffers, was the result of mediocre outlook and earnings guidance. The slump marked the worst day […]

LinkedIn takes a tumble Read More »

Messenger trials self-destruct option

You could never accuse Facebook of being inflexible when it comes to digital world domination. The latest pivot sees Messenger testing a Snapchat-esque self-destruct function. It's a snap Select Messenger users in France have reported that their Messenger posts have been self-destructing. While there's not much official info about the test, Facebook gave the following

Messenger trials self-destruct option Read More »

Wonderloop brings video profiles to the web

LinkedIn, Facebook, Twitter, Google+ – with so many options out there for networking anything that gives you a leg up can mean the difference between making a new contact or striking out. Helping up your chances is Wonderloop, the mobile service that allows professionals to upload 20-second video profiles of themselves. It's just launched a website.

Wonderloop brings video profiles to the web Read More »

New Zealand Social Stats

While the US and northern hemisphere tend to get the lion's share of social stats and studies, the Australian and New Zealand markets are different beasts with different needs. That's why the Australian and New Zealand Social Media Report on SlideShare makes for refreshing reading. Kiwi collective The report finds that marketers on both sides

New Zealand Social Stats Read More »

LinkedIn’s new Content Strategy Guide Rocks

LinkedIn has just released the modestly titled Big Rock Power Chords, a content strategy guide aimed at helping marketers master killer content. Rock 'n' roll LinkedIn announced the news in a blog post. "We’ve compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content

LinkedIn’s new Content Strategy Guide Rocks Read More »