Pinterest has been investing enormous resources into developing its search capabilities, and its efforts have started to pay off. Its latest innovation however, is something I believe to be revolutionary. Pinterest has a new way to search for products using the smartphone camera. How does it work? To discover or buy new products first go to Pinterest search, …
Pinterest Visual Shopping: the biggest update yet? Read More »
The battle of the sexes has found a new platform: social media. A new infographic from Digital Flash explores how men and women are using social – here are the highlights. Wonder Women Women take the prize for social representation. In the US 56% of social media users are female, that’s over 81 million women. …
Pinterest has rolled out new features making it easier for users to shop on the platform. Pin to win Buyable Pins, which first launched on mobile last year, have now come to the web. Pinterest has also added a Shopping Bag, which lets you shop for multiple items, either on desktop or Android. Simply drop …
As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search. Pin the wheel on the bargain The platform is preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan. This feature will work in a similar way to …
Pinterest has been the prettiest social network for some time. Now it might be one of the most lucrative too. Pin the tail on the bargain A new study from Oracle reveals that Promoted Pins drive five times more incremental in-store sales per impression. Users who engage with Promoted Pins are 12% more likely to buy …
Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience. Stay on target Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post. Customer list targeting lets marketers use mobile IDs …
Pinterest gives marketers new tools to target users Read More »
Put away Photoshop and that bulky laptop, get outside and stay on the move. With Adobe's refreshed Spark Post iOS app taking on new features, you don't need to be tied to your desk to craft your next social posts. Spark up your feed Previously called Post, the iPhone and iPad app, along with siblings …
Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics. What you can’t do Here’s a summary of Pinterest’s current promotions guidelines. While similar in many respects to other platforms, there are notable differences. Don’t tie entry to a minimum number of Pins, or to each Pin, …
If you’re an iOS Pinterest user, you’ll have noticed some big changes with the latest app update. The popular visual discovery tool as given its iOS a major overhaul. Here’s what they’ve changed. Feels Cleaner Pinterest says that their latest app is their ‘fastest and cleanest app yet.’ The changes they’ve introduced are aimed at …
Pinterest has just announced a new feature called how-to Pins, designed to give users practical tips on everything from baking bread to crafting keepsakes – and keep them on the platform for longer. How-to Pin to win Pinterest announced the news in a blog post. "Today we’re introducing how-to Pins—so you can see at a …