[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Post

LinkedIn Premium gets powerful new Insights

LinkedIn has announced a veritable goodie-bag of updates for data-inclined Premium members. Dive deep Both subscription options, Premium Career and Premium Business, get meaty new metrics. Premium Career members now have access to personalised insights from LinkedIn Jobs. This includes showing your connections at a hiring company, the team you might be working with, which […]

LinkedIn Premium gets powerful new Insights Read More »

Martech Mashup: Adjust moves into measuring mobile

Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile. Mobile moolah Adjust previously focused on tracking app installs for brands and developers. Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store. This includes the Audience Builder tool, which lets

Martech Mashup: Adjust moves into measuring mobile Read More »

Facebook updates Anti-Discrimination Ad Policies

Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.” On Notice Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors. The outcome

Facebook updates Anti-Discrimination Ad Policies Read More »