Twitter has unveiled new Customer Service tools for brands, letting employees communicate with customers using custom profiles. Keeping it real Custom profiles allow employees add their name, title, and profile picture when conversing with a customer. This replaces the brand's name and logo. These profiles are intended to help personalise service, and help users identify when they're

If you use influencers to market your brand, you need to know about a key change to the Australian Association of National Advertisers Code of Ethics (in force from 1 March 2017). What’s the change? A new clause 2.7 has been added to the Code which states:  Advertising or Marketing Communication must be clearly distinguishable

A new study shows that most of us are yearning for entertainment from our favourite apps. Bright shiny things The report from Sensor Tower reveals US users are spending more cash on iPhone apps, and the trend doesn't look like slowing soon. The average mobile user lashed out US$40 on apps in 2016, compared to US$35

SocialRank has launched Realtime, a tool to help marketers react to trends and reach customers in – you guessed it – real time. In the moment While there are plenty of tools that let you monitor social chatter for buzzwords, Realtime aims to uncover tweets around "wants" and "needs". Realtime uses a mix of machine

Users rejoice! As of 2018, you’ll no longer have to sit through YouTube’s most frustrating ads. Skip this ad…never YouTube’s dreaded 30-second unskippable ads are like the reverse unicorns of the streaming video-verse: everybody’s encountered them, and everyone wishes they hadn’t. You know the feeling: you’ve found the video you’re looking for. You’ve clicked play

Twitter’s ongoing effort to  shake it’s reputation as a haven for trolls and abusers has taken the next step. First, they put bad behaviour accounts on time out, and now they’re refining the blocking system. Going further As pointed out earlier in the week, Twitter has started putting accounts that breach abuse rules into the