The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect […]
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Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. Rivalries: Bulldogs, Sharks and Trump September’s standout social content was about rivalries. At the month’s end, after generating huge socmed support, two battler teams— the Sharks and the Bulldogs— both pulled their bandwagons to victory. On a
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Google is working on a new way to make Chromebooks more secure. Lock 'em up Chromebook's can now be unlocked with a PIN, and secured again using a keyboard shortcut. The Quick Lock feature is currently being testing in beta, with a wider roll out expected shortly. Safe and sound The update comes after Google
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During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identifying the increased use of Google Maps for location-related searches, especially on mobile, Google has introduced the next
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Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Oracle Data Cloud to beef up its measuring chops. These third-parties will give more accurate results for marketers, rather than the broader
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Facebook continues to furnish Messenger with its vast resources and riches. The latest gifts from above: group chat polls and AI payment suggestions. Pay to play Users can now conduct group polls on everything from where to meet for dinner to who might win the Melbourne Cup. You can also include possible answers, making responses
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The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end. It turns out users are craving more ways to mute and craft the stream. Twitter is listening, and has responded with a brand new button. Thumbs down Select users of Twitter's iOS app can now access an "I
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Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million figure has doubled in just six months. It also revealed that the top five countries using Instagram for advertising are the US, Australia, UK, Brazil, and Canada.
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YouTube has updated a range of apps to give brands and content creators greater insight around video performance. Smash hit The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card. Information includes notifications around events such as sudden
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Twitter, and more recently Facebook, are the platforms most commonly associated with TV viewing. However new data suggests Pinterest might be closing the gap between mobile and the small screen. Remote control In a recent recent blog post. Pinterest revealed that 45% of users are likely to pin while watching TV. And it's not idle
Pinterest and TV: An untapped market? Read More »