We know Snapchatters love to chat. Now it seems they like to engage with ads too. A new study has shown that the majority of Snapchat ads are interactive. Bright shiny things Adweek studied over 50 campaigns running in Snapchat's Discover section, where short-form video ads are published. Adweek found 68% of these ads resulted […]

Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message Confetti is an easy way to create custom geo filters for Snapchat. This means you can add a range of borders, stickers, and text to your filter, and choose from a variety

You can accuse Snapchat of many things, but dragging its feet is not one of them. Less than a year after opening up its advertising floodgates, the platform is now expanding into offline targeting. Stay on target Snapchat will now give advertisers access to Oracle's Data Cloud, which includes info about what Snapchatters purchase offline,

Snapchat has introduced two new features that brings gives users more control, and brands a new look in.  Search N Snap Snapchat now features a search bar at the top of the app. This means you can look up friends, brands, and other users. The second updates allows users to upload video and photos to

Without a doubt, 2016 was the year of Snapchat. Moving from millennial plaything to serious platform, Snapchat's successful features often "inspired" similar offerings from Facebook, Instagram, and WhatsApp. But can Snapchat translate all that traction into cold hard cash?  Oh Snap Snapchat's audience isn't the biggest, but they're very attractive to marketers. With a "modest"

Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike. Wearable tech for the Snapchat generation The smart sunglasses let users snap 10-second videos, from their point of view. Think of it as taking first-person snapshots of daily life. Fashion

In an unlikely pairing, Snapchat has partnered with Foursquare to beef up its geo-targeting chops. Stay on target Foursquare will now power Snapchat's Geo Filters, so Snapchat can more accurately map where their customers and ads are served. Foursquare currently has over 90 million locations on file, so the partnership could significantly boost Snapchat's mobile

A few years ago, Snapchat CEO Evan Spiegel ruffled some feathers when he described precision targeted advertising as ‘creepy’. He claimed that Snapchat wouldn’t be following Facebook’s lead in using detailed user data for advertising purposes. However, with Snapchat hotter than ever, the lure of increased advertising revenues seems to have one out over highfalutin