[SMK] AI & Digital Marketing Capability Transformation
While Facebook and Instagram have been pretty loose in 'reimagining' Snapchat's best features for its own ends, Snapchat is now fighting back against social sticky fingers. Sending a message Snapchat users can now instantly chat with their friends on the platform, and even include personalised Bitmoji widgets for them, along with avatars. These widgets can
Snapchat fights back Read More »
Instagram's at it again: the platform has announced geostickers for Stories. Unsurprisingly, they work very much like geostickers on Snapchat. Out and about When adding images to Instagram Stories, you can now add a stickers showing where your pics was taken. For example, adding the Statue of Liberty sticker to a NYC pic. There are
Instagram gets ‘Inspired’ by Snapchat again Read More »
Are you dabbling in Snapchat and looking for solid stats around your snaps? Look no more: Snaplytics is here to help. Stats in a Snap Snaplytics is an all-in-one Snapchat management service that covers analytics, publishing, and follower insights. Metrics are refreshed hourly and presented in a dashboard, where you can access data around your Snapchat
Martech Mashup: Snapchat stats with Snaplytics Read More »
While 2016 was the year Snapchat moved from sparkly new thing to serious social contender, some reports are casting doubt on the platform's longevity. Oh Snap The survey from Fluent asked 3000 US adults their thoughts on the upstart platform. Opinion was evenly split on Snapchat's long term appeal: 48% consider the platform a fad, 52%
Snapchat Study: Just a fad? Read More »
WhatsApp has launched Status, a new feature seemingly inspired by Snapchat. Snappy time Status lets you add text, drawings, and emoji to your photos, videos and GiFs and share with your contacts. Status updates disappear within 24 hours. The feature works in a similar way to Snapchat Stories and Instagram Stories, however Status updates are encrypted
WhatsApp mimics Snapchat with Status Read More »
Less than a year after a redesign of Snapchat Discover propelled it into a new realm, a new focus on Shows looks set to take the platform towards the premium video content market. Showing up the competition Discover is where professional publishing houses curate regularly released content in magazine style formats. As the video-based component
Snapchat Shows Aim High Read More »
Snapchat’s first run of serial content is to be an eight-party weekly series reuniting past partners for the first time since the split. Old flames reunite The collaborative effort between Snapchat and the A+E Network will be following the first-time encounters between past loves as they finally discuss what lead to their demise and whether
Snapchat expands into reality TV Read More »
To some it's the mark of success. To others, a sign that a platform is beginning its slow descent into the dark depths of the less than hip. Yup, it looks like Snapchat is now most popular with those fuddy-duddies over 35 years of age. Oh Snap At its recent IPO filing, Snapchat revealed its
Shock Horror! Snapchat surges with over 35s Read More »
As Snapchat prepares to go public, evidence shows that copycat tactics from Instagram are making a serious dent in user numbers. Suspiciously familiar Competitors aping each other’s best features, especially in app-land, is nothing new. Still, when Instagram rolled out ‘Stories’ last year, many were shocked at just how blatantly the feature copied
Is Snapchat’s audience being snapped up by Instagram? Read More »
Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting
Instagram Stories threatening Snapchat’s bottom line Read More »