YouTube has updated a range of apps to give brands and content creators greater insight around video performance. Smash hit The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card. Information includes notifications around events such as sudden …
Twitter, and more recently Facebook, are the platforms most commonly associated with TV viewing. However new data suggests Pinterest might be closing the gap between mobile and the small screen. Remote control In a recent recent blog post. Pinterest revealed that 45% of users are likely to pin while watching TV. And it's not idle …
Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content. Best offer? To access Marketplace, tap on the shop icon at the bottom of the Facebook app. Marketplace will display items for sale near you. You can also search for based on category, price, and location. There’s also …
Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite offers advanced cloud infrastructure, designed so its many arms work cohesively. Smarty pants Google …
Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the platform’s enterprise product, similar to Salesforce Chatter and Microsoft’s Yammer. Subscribers can sign up for a “Work Feed”, which features posts from colleagues around …
LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are centred, while the Message button more prominent. Notifications get their own tab, and search for keywords …
Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. Foreign friends Lookalike Audiences already allowed Page Managers to find more users within their home country, but …
Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. Strike a #Pose Ahead of London and Paris Fashion Weeks, Facebook has released a report into …
Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the company's decision to fire its news curation team and move to a wholly …
Google has just announced TrueView for Action, a new video ad unit for YouTube. Roll up TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video. Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”. Google …