[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2017

Martech Mashup: LinkedIn Sales Navigator

LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition. Lead me on Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with

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Foursquare’s new Location Metrics for big name brands

Foursquare Analytics boasts an impressive new dashboard, combining a given company’s foot traffic data with 93 million mapped locations. Method to the madness The new dashboard is designed to collaborate with in-house analysts to yield patterns in foot traffic unique to that company. Companies such as Equinox, H&M, Taco Bell, and TGI Fridays have been

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