[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2017

Instagram now has 1 million Advertisers

Instagram has recently celebrated another milestone. No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board. Million Dollar Club Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year. There are also over 8 million businesses using Instagram business profiles, with …

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Periscope Analytics

Periscope – Twitter’s live streaming video app – now gives broadcasters a better understanding of what’s going on with a new analytics dashboard. What it’s got Periscope producers have previously had to rely on third-party platforms or nothing at all to record their periscope metrics. Now, Twitter is launching its own analytics dashboard. Presently in …

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Instagram censors risqué content

Instagram has debuted a new app function that blurs questionable posts with a “Sensitive Content” warning. Offensive content gets the fog treatment Users can blur content which could be labeled as “surprising or unwanted experiences” but not necessarily infringing on content guidelines. Using “Two-Factor Authentication” will allow all users to enable this feature on posting …

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ACCC hammers builder over Online Reviews

The ACCC has issued proceedings against Perth builder, Aveling Homes Pty Ltd, alleging misleading and deceptive conduct regarding online reviews. What happened? Aveling Homes created websites for customers to post reviews about their experiences with both it and associated company the First Home Owner’s Centre. The ACCC alleges: ·       The sites were …

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Martech Mashup: Facebook gets Split Testing

Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets marketers experiment with different elements of campaigns across devices and browsers. You can also run tests on most campaign objectives, including conversion, lead generation, and mobile app installs. Facebook says Split Testing lets marketers …

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Facebook IQ: How streaming has changed the game

Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our …

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