[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2017

Martech Mashup: LinkedIn Sales Navigator

LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition. Lead me on Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with …

Martech Mashup: LinkedIn Sales Navigator Read More »

Foursquare’s new Location Metrics for big name brands

Foursquare Analytics boasts an impressive new dashboard, combining a given company’s foot traffic data with 93 million mapped locations. Method to the madness The new dashboard is designed to collaborate with in-house analysts to yield patterns in foot traffic unique to that company. Companies such as Equinox, H&M, Taco Bell, and TGI Fridays have been …

Foursquare’s new Location Metrics for big name brands Read More »

Facebook opens floodgates for more Branded Content

Here’s a good news story for marketers: Facebook has opened up the firehose on branded content. But there are strings attached. Page turner? Until now, only verified Pages and Profiles could share branded content on Facebook. Now any Page can apply for access to the branded content tool by clicking this link. Facebook is also …

Facebook opens floodgates for more Branded Content Read More »

Google Optimize gets Global Roll Out

Data geeks and number crunchers rejoice: Google Optimize is now available globally. Big picture Google Optimize was launched in September, as a paired down (and free) version of Google's enterprise product Google Optimize 360. Features included A/B testing and the ability to personal the results around your product and website. However its release was limited. …

Google Optimize gets Global Roll Out Read More »