[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

December 2017

Facebook moves in on Pinterest popularity

Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be […]

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Facebook releases Hidden Animations

Facebook is rolling out an update to keywords triggering accompanying animations when posted, having already experimented with words like “xoxo” and “congratulations.” Trigger words appear highlighted in different colours with a brief whimsical animation appearing when clicked. The update will now add the playful cartoons to reactions of “life events” such as engagements, weddings, and

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Facebook Feed explores Alternative News

Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers. News customised for you Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore. Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each

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eBay’s snazzy Visual Search Tool

eBay has launched two new visual search tools allowing online shoppers to snap photos and discover matching products more efficiently. Snap, find, and shop The two new visual search tools, “Image Search” and “Find it on eBay,” utilise the latest achievements in visual computing and deep learning while incorporating neural networks. Image Search enables consumers

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Brand Search Ads now available on Pinterest

Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service. Target acquired Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands. The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to

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Facebook’s new features for Groups

Facebook has added new features for groups helping admins to better manage and grow online communities. User feedback makes impact A new “welcome posts” feature will allow admins to automatically tag new members to distribute posts to current members with increased efficiency. Facebook is also focusing on helping members better connect with one and other by viewing group-specific

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