[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

December 2017

Martech Mashup: In-App Strategies

Strategic advice from inside Google Play shows how to profit from in-app purchases in an economy that favours free access. Learning from rising stars By analysing ‘rising-star apps and games’, Aviv Shalgi has gained insight into the factors that drive in-app purchases and financial success for app developers. Shalgi—an MBA-candidate-come-Google-strategist—has shared his findings on the …

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Market Finder: Global Targeting with Google

Market Finder is a new web service from Google. It helps businesses identify and research global opportunities, offering a matching service and a bunch of guides and case studies. Match maker for businesses & markets The matching service pulls industry and category data from the operator’s website and cross-references it with country data to rank …

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