[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2018

Facebook weathers Legal Liabilities through GDPR

As scrutiny against Facebook continues to build in the shadow of the European Union’s data protection framework, the company’s legal abilities may be on the decline. The storm continues Facebook USA will be taking over data processing for international users instead of Facebook Ireland, in the wake of the European Union’s latest sanctions to update …

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YouTube TV launches Digital-Only Channels

YouTube TV plans to expand its digital offerings by turning to digital media publishers like Cheddar, Tastemade, and The Young Turks Network. Money on the line YouTube is differentiating itself from its TV based competition by developing content specifically for online streaming with a financial news channel and a general news channel from Cheddar. More …

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Brand security & YouTube: Ads or Branded Content?

No-one wants their brand to appear beside bad content. After some highly publicised such occurrences in 2017, marketers began looking more critically at online video options—a response dubbed the ‘adpocalypse’. So, where exactly do we stand? Is it safe to delve back in? YouTube’s AI Take-downs Google is eager for us all to know they’ve …

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Billions of Instagram photos quietly harvested by Facebook

Facebook announced at their last F8 conference that the company has been collecting Instagram photos in order to “enhance the company’s artificial intelligence technology.” Were users aware? Nope. Once more, Facebook has dropped a proverbial bomb, this time on Instagram users, when announcing that 3.5 billion photos have been harvested by the company. Many were …

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