[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2018

Instagram and WhatsApp plan Video Calling Service

As a part of the recent F8 conference, Facebook outlined its planned integration of live video chat which can run simultaneously while navigating within Instagram or WhatsApp. View, chat, call A new camera icon will start appearing in Direct message conversations that will initiate a real-time video call that can be held between individual contacts, or in …

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Next Gen ‘Shopping’ campaigns on AdWords

The latest in a recent sequence of new optimisation options from AdWords: new and improved Shopping campaigns. New twist on an old favourite Next-gen approach to AdWords’ retail optimisation promises machine learning and automation dedicated to getting the best conversion rates yet. Like older AdWords Shopping campaigns, the new ones target audiences based on product …

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Martech Mashup: Dropbox Business Team Security

Dropbox Business teams are getting new tools to simplify and secure their cloud storage solutions. Bespoke defaults and limits Dropbox Business admins can now pick which will be the default team folders to sync to users computers. Individual tweaking can still optimise, but setting defaults may save drive space, server resources and set-up time. Admins …

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Instagram’s new Payment Feature

Instagram has quietly launched a native payment feature for in app purchases. Nice one. Debit or Credit Instagram Payments allows users to register a debit or credit card to their profile along with a corresponding security pin and purchase without ever leaving Instagram. Instagram is already rolling out a precursory feature allowing for ticket and …

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Smartphones more popular than TV in China

All signs point towards 2018 being the year that smartphone usage will officially overtake television viewing in China.   Small screen to smaller screen Viewing habits are evolving amongst consumers in China as eMarketer reports that growth in online video services is driving record breaking viewership via smartphones. According to a recent eMarketer report, the …

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