[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2018

Facebook Inc. overhauling Instagram API

Facebook has significantly increased data security for the Instagram API, in the hopes of compartmentalising further potential leaks. What’s good for the goose… Instagram’s parent company is significantly limiting available data associated with approval, regarding access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. According to CTO Mike Schroepfer, “Given the scale and sophistication …

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Three indications Stories could become Facebook’s default

Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Facebook has announced the launch of three significant tests focused on making Facebook Stories the default form of content sharing. …

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New Billing Feature from Stripe for Brands

With online services and shopping expanding year-on-year, there is a growing demand for tools allowing smoother e-transactions. Digital dollar signs Stripe has established a reputation of providing clients with easier ways to charge customers online and is taking another step forward by launching a new billing product for e-transactions. The intended goal is to replace …

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Activate Studio brings Influencers into focus

Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise. Studio strategy Activate Studio is a new service for developing and managing influencer marketing strategies. It is intended for brands that lack a dedicated social media team. The Studio service operates …

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