[SMK] AI & Digital Marketing Capability Transformation
The latest report from eMarketer reveals that as advertisement continues to evolve, TV is receiving less than a third of marketer’s budgets. Internet killed the TV star As cord-cutting continues to trend and online programing services thrive, television has been dethroned and is no longer the premiere advertisement medium. According to eMarketer, TV’s share in
TV Ad Shares continue to Decline Read More »
Facebook has significantly increased data security for the Instagram API, in the hopes of compartmentalising further potential leaks. What’s good for the goose… Instagram’s parent company is significantly limiting available data associated with approval, regarding access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. According to CTO Mike Schroepfer, “Given the scale and sophistication
Facebook Inc. overhauling Instagram API Read More »
Following a crackdown on clone and spam apps, the App Store has decreased in size for the first time since launching in 2008. Less is more The robust and seemingly ever expanding app-verse has finally receded, largely in part from clearing out all the dead wood in the wake of reinforcing Apple’s review guidelines. According
Tighter Regs leads to App Store shrinkage in 2017 Read More »
Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance. Promoting your Pins Having honed their promotional features within the US market, Pinterest is releasing their advertising tool sets on a global scale. The “Promote” button, which allows businesses to create
The power of Pinterest Propel Read More »
Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Facebook has announced the launch of three significant tests focused on making Facebook Stories the default form of content sharing.
Three indications Stories could become Facebook’s default Read More »
With online services and shopping expanding year-on-year, there is a growing demand for tools allowing smoother e-transactions. Digital dollar signs Stripe has established a reputation of providing clients with easier ways to charge customers online and is taking another step forward by launching a new billing product for e-transactions. The intended goal is to replace
New Billing Feature from Stripe for Brands Read More »
Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise. Studio strategy Activate Studio is a new service for developing and managing influencer marketing strategies. It is intended for brands that lack a dedicated social media team. The Studio service operates
Activate Studio brings Influencers into focus Read More »
LinkedIn is preforming a small trial, where select users must use hashtags to post updates on their personal accounts. #Curious The change was first noticed after some users found themselves having to add hashtags in order to complete a status update. A social media rep for LinkedIn has since confirmed the company is trying to
Linkedin goes #Hashtag Mandatory Read More »
Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed. Know the ingredients In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaiming its efforts in changing the management of ads and Pages for wiser readership. Maneuvering the negativity of political
Facebook’s quest for Transparency Read More »