Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4 […]
Google Analytics 4 Introduces New AI-Powered Insights Read More »
If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a
[NEW STUDY] Over Half of Google Searches Drive No Clicks Read More »
In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of
YouTube Shorts adds TikTok & Instagram-Style Design Tools Read More »
LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a valuable consideration for getting your brand in front of more people within your sector.
LinkedIn Launches Sponsored Newsletters Read More »
Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many messaging, enhancing the way creators connect with their audience. For context, below are some
Facebook Pages With 10k Followers Get Broadcast Channel Access Read More »
Google Ads has announced several updates aimed at enhancing how search queries are matched and providing advertisers with greater control over brand-related traffic. Oliver Kiderle, Senior Product Manager, Google Ads “Breakthroughs in AI are helping us tackle questions in ways Google Search has never done before. That’s why we’re continuously improving AI-powered broad match, to
Google Ads Unveils New Keyword Targeting Updates Read More »
Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to
Apple’s 30% Fee for Meta Ads Expands Read More »
Building on its latest AI “Symphony” advances, announced in May at TikTok World 2024, TikTok is now offering businesses the ability to create digital avatars who will act as their virtual brand ambassadors, fronting up their video content and engaging with customers 24/7. TikTok Newsroom, June 2024 “To help creators and brands captivate global audiences
Business Avatars Launch On TikTok Read More »
At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. This tool is
Meta Unveils Marketing AI Chatbots Read More »
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.
Meta Unveils Marketing AI Chatbots Read More »