Facebook's ambitions for the small (connected) screen continue apace – with new trials for ads on Apple TV and Roku. TV time Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV. This is essentially an extension of the role Facebook Audience Network plays for web […]
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A few years ago, Snapchat CEO Evan Spiegel ruffled some feathers when he described precision targeted advertising as ‘creepy’. He claimed that Snapchat wouldn’t be following Facebook’s lead in using detailed user data for advertising purposes. However, with Snapchat hotter than ever, the lure of increased advertising revenues seems to have one out over highfalutin
SMK Explores: Snapchat Ad Targeting Read More »
The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free. Now YouTube is trying to refine its conversations skills with an update for creators. Chatterbox YouTube now gives creators more control over moderating the tone and content of their comments. Creators now get
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LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users. Mailbox The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn. The program has been in beta since August with 100 marketers, and is designed to help you target new clients and
Martech Mashup: LinkedIn Sponsored InMail Read More »
Understanding how consumer touchpoints impact the buyer’s journey is paramount to a successful marketing strategy. The analyses of those findings orient marketing KPIs and enable tangible business improvements. Understanding the basic definitions of the different kinds of media and how to combine them can help you to plan, measure and optimise campaign results. Owned
The difference between Earned, Owned and Paid media Read More »
Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
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Twitter has rolled out Quick Replies and Welcome Message, two new customer service tools for brands. Quick off the mark Quick Replies lets brands advise users with the best ways to reply to Direct Messages. For example, asking users to include certain information when lodging an enquiry, or presenting users with a list of options for responding.
Twitter’s new tools for reaching customers Read More »
As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing. Fresh tech Twitter is currently testing an upgrade to the app's built-in browser, with Apple's Safari replacing the bare-bones browser that most users see right now. Safari's inclusion in the Twitter
Twitter takes shortcut to clean reading Read More »
YouTube hit the harbour city in November as Sydney's Australian Film, Television and Radio School hosted Australia's first Pop-up Space. New experiences YouTube Pop-up Spaces offer content creators a professional studio for a week. Over 30 Australian channels boast at least one million subscribers, with YouTube pointing to the success of musician Troye Sivan as
YouTube Space pops up in Sydney Read More »
Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions about the two photo and video-sharing apps. The majority of respondents (64%) said
Snapchat and Instagram go head-to-head Read More »