Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section. Get gamin’! In the developing world where leaner apps means more accessibility, Facebook is revisiting their HTML5 code in order to expand gaming to new communities of developing countries. This isn’t Facebook’s first […]
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New targeting tools have arrived at YouTube headquarters. Know your audience In an effort to further grow their reach and better understand their evolving audience, YouTube wants to reach out to cord cutters and capitalise on “Lite TV users.” The launch is meant to provide advertisers the ability to engage audiences opting for YouTube as
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In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners. Fancy tags Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership. With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the
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The latest lens from Snapchat creation tools is bringing 2D objects to life in augmented reality. Photos with panache Snapchat wants users to interact with new advertisements by “unlocking” signs and posters to reveal hidden animations and more. The real genius behind the new feature is the embedded marker tracking feature that allows 2D items
Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app. Renault has created an animated advertisement being promoted through Instagram
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Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric. More than talk Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct. Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive
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Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started. How are we doing? To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool
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With the rise of AI-based cha bots, many users can no longer tell the difference between the bot and a human agent. Are you alive? Upon quizzing over 4500 US adults, a new study reveals that the majority of users across social media are uninformed on how chatbots work. According to the study from Pew Research
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Nike Jordan will be playing with chat-based AI for their its marketing campaign. Behold the bot The company has teamed up with artificial intelligence developer Snaps to help promote the launch of Nike’s Jordan Brand with the use of a Facebook Messenger bot. Global senior director, Dan Harbison, sees the Messenger bot approach as a
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Facebook is continuing its crusade against so-called fake news with the release of the platform's latest cybersecurity mission statement. Earning trust In an effort to strengthen the reliability of authentic connections made through Facebook, a new policy is curtailing accounts created to deliberately mislead or manipulate users. Facebook has already cracked down on suspicious Groups,
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