Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew Bosworth. How is Meta looking to bring generative AI to ads? Bosworth […]
Meta Expects Ad Building Generative AI Tools To Launch In 2023 Read More »
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business “Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.” An excellent recent example TikTok
TikTok Explains How To Unlock Trending Communities Read More »
Google’s new Ads Transparency Center has been launched to provide users with clearer information about the ads they see across Google products such as Search, YouTube and Display. It also gives people the chance to dig a little deeper before making a purchase decision. Alejandro Borgia, Director, Product Management, Ads Safety “Imagine you see an
Google Mimics Meta Ads Library With New Ad Transparency Centre Read More »
As Reels continues to grow across Facebook and Instagram (Meta’s Q4 earnings results revealed that Reels plays doubled over the last year), Meta has introduced new ways for businesses to connect with an audience and drive sales. As it continues to evolve its video ecosystem, Meta has also announced that it will be winding down
Meta Launches Even More Reels Ads Read More »
LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work for. Jae Oh, Head of Ads Measurement & Audiences, LinkedIn “The Company Engagement Report gathers and presents engagement
LinkedIn Offers Richer Engagement Insights For Businesses Read More »
Google has announced it will bring AI elements to Workspace, which means that in the future, marketers could have access to artificial intelligence across Gmail, Sheets, Docs, Slides, Meet and Chat. The ‘in the future’ caveat is important because for now, Google says it has made AI available to a select number of testers. Johanna
Google Brings ChatGPT Style Tools To Gmail, Docs, Slides and More Read More »
TikTok is up to its old tricks again and is looking at new ways to undermine the existing internet power structures by testing a new search offering. The search ads will provide a new way for advertisers to reach TikTok users via the things that they’re organically searching for, such as ‘quick meal ideas’ or
TikTok Search Ads Now In Testing Read More »
LinkedIn has expanded its interest ads targeting by adding over 120 new Product interest options and a range of new Service interest targeting categories to help marketers to hit the right audience. LinkedIn has expanded its interest targeting LinkedIn Ads Blog “We’ve broadened our interest targeting offering to include 20+ new service interest attributes and
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive Read More »
Building on its already epic Creative Center, TikTok has expanded its creative and product insights for businesses. Head to Creative Center to find Keyword Insights, a new feature allowing users to find more information on which keywords and phrases perform best within TikTok ads. TikTok Ads “Keyword Insights is an insights tool in Creative Center
TikTok Offers New Insights into Top Performing Ad Copy & Products Read More »
Meta has announced that Facebook Reels will be expanded to 90 seconds. Meta’s latest video update gives users an extra 30 seconds to play with on top of the previous 60-second limit and brings Facebook in line with Instagram, which has allowed 90-second Reels for a few months now. The move allows for easier cross-posting
Meta Expands Facebook Reels to 90 Secs Read More »