Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn …
The global economic downturn is going to affect businesses of all shapes and sizes, but Meta is hoping that its changes to Shops ads and Meta Advantage will help some improve ad performance and earn new sales. To do that, it’s making Shops ads available to thousands of new businesses. The change will make it …
AI is everywhere right now, and it’s no surprise to hear about Google making a big play in the market. From its AI-supported ad tools to YouTube, Google is pushing artificial intelligence across the whole library of Google platforms. AI has now made it to YouTube, and at Google Marketing Live 2023, marketers were given …
YouTube Gets Turbocharged With New Google AI Solutions Read More »
Google’s scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE). The “natural-language conversational experience” is designed to help with ad campaign creation and will make it easier for marketers to create Search ads. However, only time will tell if the AI …
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn …
Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to …
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video …
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US), with more markets to follow …
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment …
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »