Facebook is refining how it measures the reach of Pages, recording views as opposed to amount shared. Numbers in flux The new metrics to measure a business’ penetration within Facebook will actually be monitoring how often a Page fills the screen of a device for a more accurate calculation of ad reach. Facebook will still […]
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Facebook is committing tens of millions into expanding its Groups services, with more features to build communities. Facebook getting’ communal Facebook has introduced the Facebook Community Leadership Program to help educate users on the tools and platform as part of its community strategy. Residency and fellowships are planned to be offered to help members fund and
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Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To
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Facebook is in talks with media buyers to expand its Watch feature toward individual content creators generating a split of revenue, something more akin to YouTube’s model. Advertising goes tiered Facebook plans to expand its programing service, Watch, to compete with YouTube by enabling more standalone creators, bolstering more long-form video for Facebook advertisers. And
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Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other
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Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metrics. Master profilers According to CBInsights, a decision tree collects data points on user education, history of travel, number of devices owned, and living situation. The analytics tree assigns different values to data that when
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Facebook has announced a call for online gamers and introduced “in-game tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features along with a new service to grow online gaming audiences through their new “gaming creator pilot program.” The new program is meant
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Facebook’s product teams are prioritising trustworthy and informative local news with the latest News Feed algorithm update. Loco for local Focusing on local publishers that are defined by links that are clicked by readers in a tight geographic area, Facebook wants to bring quality news to users from their surrounding area. Facebook’s News Feed algorithm
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Facebook's “Did You Know?” section, asking users to share innocuous personal facts, recently deleted the prompt “I usually sleep with…” from its questionnaire. How does one answer? Continuing its quest to create a more intimate user experience, Facebook had been offering certain members an eye-catching, and oddly inquisitive pop-up. The vague wording with accompanying ellipsis
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Facebook has launched an education campaign to help users better understand data usage and manage the core principles of privacy. A guide to stronger privacy Facebook has added how-to videos in News Feed, designed to help users customise their collected data, review and delete posts, and even delete accounts, all as part of the privacy
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