Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crosshairs. Check-in, drop out Facebook’s Events app has been rebranded as Local, and currently has over 70 […]
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As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read on for the key takeaways. Surprise surprise, Online First Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016. Conversely, traditional retail
Facebook Study: Insights into Retail Read More »
While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence
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Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to help users and brands increase engagement when live streaming, by reaching
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Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, Facebook’s Campaign Optimisation tool will let advertisers allocate a single campaign budget, and determine the best way their pennies can be spent across ad sets
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Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes
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Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought into the light for anyone to view thanks to Facebook’s new transparency tools. The move
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Facebook recently enabled a 60% to 80% drop in news outlet referral traffic in six countries, thanks to a test which removed Page posts from News Feed and placed in the relatively new Explore Feed. No news is bad news, users say Facebook VP of News Feed, Adam Mosseri, has stated they have no current
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Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion. However Facebook’s revenue growth for the quarter
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Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon. Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping
Ben & Jerry’s breaks ground with Facebook AR Filter Read More »