Facebook recently enabled a 60% to 80% drop in news outlet referral traffic in six countries, thanks to a test which removed Page posts from News Feed and placed in the relatively new Explore Feed. No news is bad news, users say Facebook VP of News Feed, Adam Mosseri, has stated they have no current […]
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Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion. However Facebook’s revenue growth for the quarter
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Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon. Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping
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Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything to your social diaspora. To start a poll, compose a post and select
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Who said publishing’s dead? Facebook certainly doesn’t think so – it’s just added a monetisation tab for Instant Articles. Instant Cash? Publishers currently using Facebook’s Audience Network can now turn recirculation ads on and off with a click, thanks to the shiny new monetisation tab. Previously, recirculation ads could only be activated via the clunky
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Facebook has announced two new tools for marketers to optimise and tweak multiple campaigns. Split the Difference The first feature, Creative Split Testing, lets you A/B test various elements of your campaign including images, video length, headlines, and CTAs. Users will only see one version of your ad. Test for the best The second feature
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Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings. Things have been going well for social travellers, so Facebook has added three new features. Up and Away Travel providers can now promote hotels and flights, reach greater numbers of travellers with audience targeting, and capture
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Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be
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Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
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Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers. News customised for you Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore. Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each
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