In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers. […]
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Mobile mogul, TV titan, News Feed ninja: Facebook might be many things, but it's never been that sporty. Until now… Goalies Facebook has secured a deal that will see the platform live streaming 22 Major League Soccer (MLS) matches. The matches will be called by Facebook commentators, and come packaged with additional content such as
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For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out gives the post time to gather engagement and stops newsfeeds being flooded.
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Live, 360, VR, TV – it seems a week doesn't pass without Facebook making another move into video. Perhaps its unsurprising then that the social network has just released a study about the persuasive power of video. Mobile first The Facebook IQ team studied users in the UK and UAE to find out what makes
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Launched back in May 2015, it was a full year until Facebook started toying with monetisation options for Instant Articles. Now Facebook has announced new ways to fill them with ads. Instant Karma Facebook is giving publishers more customisation options for ads, based on their needs. Publishers can now customise the ads experience at the
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Facebook continues to expand its tentacles into all things video. The latest plan: preparing to produce 30-minute "TV-like" shows. Prime time According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science. The shows will reportedly be weekly with a 30-minute running time, similar to programs
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Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads. Post-event data adds value to your ads Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date. Facebook will
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Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business. But it seems consumers are less enthused about our new bot buddies than the platforms would like. Nice Bot? While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is
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Continuing its embrace of all things virtual and video, Facebook has released its first app for 360 video. In a Spin The app, available on the Samsung Gear VR, and is divided into four tabs. The "Explore" tab shows trending content, and the "Following" tab lets you access content posted or produced by your Facebook
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Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost. “Over the past year we’ve found that if people
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