For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out gives the post time to gather engagement and stops newsfeeds being flooded. […]

Launched back in May 2015, it was a full year until Facebook started toying with monetisation options for Instant Articles. Now Facebook has announced new ways to fill them with ads. Instant Karma Facebook is giving publishers more customisation options for ads, based on their needs. Publishers can now customise the ads experience at the

Facebook continues to expand its tentacles into all things video. The latest plan: preparing to produce 30-minute "TV-like" shows. Prime time According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science. The shows will reportedly be weekly with a 30-minute running time, similar to programs

Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads. Post-event data adds value to your ads Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date. Facebook will

Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business. But it seems consumers are less enthused about our new bot buddies than the platforms would like. Nice Bot? While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is

Continuing its embrace of all things virtual and video, Facebook has released its first app for 360 video. In a Spin The app, available on the Samsung Gear VR, and is divided into four tabs.  The "Explore" tab shows trending content, and the "Following" tab lets you access content posted or produced by your Facebook

Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost. “Over the past year we’ve found that if people

Facebook is testing that long awaited tool of expression: the Dislike Button. Thumbs down Facebook is trialling a 'thumbs down' icon in Messenger, that can be activated during chats. During a conversation, simply tap the emoji button and an inverted yellow thumb can be employed to display your disdain. Chatterbox At the moment the feature

Facebook looks to enter the travel market with the launch of City Guides. Have Facebook, Will Travel At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily life. Their latest addition takes them into one of the few territories they’d yet to