Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. Foreign friends Lookalike Audiences already allowed Page Managers to find more users within their home country, but […]

Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the company's decision to fire its news curation team and move to a wholly

Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be shared across Pages with different owners for greater exposure. For example, NBC crossposted a video with on America's Got Talent Page and other related Pages to achieve 126 million views. Facebook says crossposting allows publishers

Facebook has just launched new mobile ad units designed to boost in-store sales. Walk in Dynamic Ads for Retail lets retailers display products available in locations that are closest to the user viewing the ad.  For example, if a nationwide fashion retailer is having a sale, the ads will only display nearby items in stock.

Size might not matter, but speed does. At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mobile sites when delivering ads. Ad Age reports that if these websites load too slowly Facebook could

Facebook Offers has just been overhauled and optimised for mobile shoppers. Shake it up Facebook announced the update in a blog post. "Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers whenever and wherever they like." Mobile

From live streaming to 360 and VR content, Facebook has embraced practically every form of online video. Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound. Sounding off Select users in Australia will now be shown Facebook videos that autoplay with sound – this includes ads and Facebook Live content.

Facebook has recently rolled out a bunch of new features of its Slideshow Ads. Here's what you need to know. Music mojo You can now add text and music to your Slideshows. Text can be selected from templates and a variety of colours.  Music is available from various (Facebook-selected) themes, however you'll soon be able

If at first it doesn't succeed, Facebook tries and tries again. First there was Poke, then Slingshot. Now Facebook's latest grab at the teen market is standalone app Lifestage. Life Be in It Lifestage is designed for secondary school students to share content with students both from their school, and nearby schools. Profile photos have

While film purists may scorn the aesthetic, the fact remains that many users prefer to shoot mobile videos in portrait (vertical) mode.  In a nod to the winds of change, Facebook's mobile News Feed is adjusting to accomodate. Taller tales Facebook will soon optimise its flagship app to better display portrait style videos. At the