Facebook Live just got a bit less live, but far more practical for marketers. Plan ahead  Live streams can now be scheduled in advance. Verified Pages can schedule the streams, beginning with videos published via the Facebook Live API. You can do this using the Publishing Tools feature. No time like the present Prior to […]

Don't go hungry and don't get bored – your Facebook friends will soon find the perfect restaurant or the most exciting event for you. What's new Facebook's new recommendations feature allows users to write a status requesting suggestions for anything from food and clothing shops to hairdressers.   Friends' recommendations will then appear on a

Facebook is many things to many marketers, but video is where Facebook is investing much of its treasure, and scooping the most revenue. So today we're taking a closer look at how videos are being viewed, and used, on Facebook. Watch this space At last count, 8 billion videos were watched every day on Facebook.

Australians and New Zealanders are the guinea pigs in Facebook's latest trial, as the company tests ads in its Groups product. Baby steps With the News Feed expected to reach its maximum ad load midway through 2017, Groups are a potential gold mine for Facebook. There are hundreds of million groups on Facebook, and individual

It worked for Messenger, why not for Events? So might be the wisdom behind Facebook's latest spin-off – the Events from Facebook app. Even stevens Events keeps you up-to-speed on events your Facebook friends are interested in, events from Pages you like, and updates from events you're already connected to. You can also browse event recommendation

Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked on TV. Utilising data The majority of Facebook's ad revenue comes from mobile –

It turns out there might be too much of a good thing – at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released Messenger Lite, a paired-back version of Messenger for Android. On Message Messenger Lite retains the core features of its parent app, including the ability

Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from Facebook and Instagram, matched against a survey of 2400 people aged 18 – 64 who had booked a business or pleasure journey in the past three months. It turns out

The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect