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[STUDY] LinkedIn Signals People Led B2B Shift

LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved […]

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LinkedIn Streamlines B2B Influencer Marketing

LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permissions, allowing advertisers to boost authentic voices and credible commentary that mention their brand, product, or event. The update reinforces

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