Proving it’s a fine line between creepy and cool, Instagram has rolled out a new feature letting people view when you’re using Instagram, and how often. Location, location The feature lets friends see when you last opened Instagram, and if you’re currently ‘Gramming. The update is only available for people you follow, and those you’ve …
Sharing really is caring, especially if you're both part of the same social empire. To wit: Instagram is now letting some users share Stories on WhatsApp. App it Up Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24 …
Instagram is now recommending posts you might be keen on, whether you like it or not. Watch this space The new section, unambiguously labelled 'Recommended for You' appears at the bottom of the news feed and contains between three to five posts. Instagram coughs up content based on the accounts you currently follow. Easy does …
A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when …
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media. …
After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage. Now, recognised …
LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections. While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedIn. Read of for the latest Linky stats. Link or Like? LinkedIn was launched in 2003, and …
While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence …
Facebook’s cross border solutions to get your brand global Read More »
While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18% …
Stat Attack: More users getting their News from Social Read More »
New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands …