Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow. What is the Story? Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth. According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map […]
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Instagram is jazzing up content by rolling out Type, a feature which allows users to overlay text in different fonts and backgrounds. Not new, but new to Instagram Type is really a means to keep up with the Snapchat and Facebook fashion of adding a bit of the written word to any photo, album, or
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A recent survey by investment firm Cowen has downgraded Snapchat shares by 5%, and predicts they will continue to lose ground to Instagram. All snaps must fade Cowen lowered its rating of Snapchat’s value, predicting a 30% drop in stock price over the coming months. Finance analyst John Blackledge is predicting investors prepare for shortfalls
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In findings that will surprise few, it turns out many of us no longer trust news sources on social media networks. Stop the Press The Edelman Trust Barometer, now in its 18th year, surveyed over 1000 social media users in the UK. The report found less than one quarter (24%) of users trust news sources
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Snapchat is considering the introduction of video ads, which can only be skipped after being viewed for three seconds. Pony up The ads would appear in a similar format to current YouTube advertisements. Once three seconds have elapsed, users would have the option to skip or watch the remainder of the ad. While there's no
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Proving it’s a fine line between creepy and cool, Instagram has rolled out a new feature letting people view when you’re using Instagram, and how often. Location, location The feature lets friends see when you last opened Instagram, and if you’re currently ‘Gramming. The update is only available for people you follow, and those you’ve
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Sharing really is caring, especially if you're both part of the same social empire. To wit: Instagram is now letting some users share Stories on WhatsApp. App it Up Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24
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Instagram is now recommending posts you might be keen on, whether you like it or not. Watch this space The new section, unambiguously labelled 'Recommended for You' appears at the bottom of the news feed and contains between three to five posts. Instagram coughs up content based on the accounts you currently follow. Easy does
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A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when
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What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media.
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