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You may soon be able to follow Hashtags on Instagram

You can follow everything from dapper dogs to bread face blogs on Instagram. If that’s not enough, you may soon be able to follow hashtags. #Trending In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags. While Instagram’s keeping mum about details, it appears you …

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Instagram expands access for Branded Content Tool

The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high …

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YouTube outpaces Facebook in New Report

Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video …

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Teens favour Snapchat and Instagram

eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages …

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